PRIVACY POLICY
Privacy Policy
Decashel Ltd trading as Masita Sportswear Ireland
Last updated: 16 September 2026
1. Introduction
Decashel Ltd, trading as Masita Sportswear Ireland ("Masita", "we", "us" or "our"), is committed to protecting your privacy and handling your personal information responsibly.
This Privacy Policy explains how we collect, use, store and share personal information when you visit our website, purchase our products, contact us or otherwise interact with our business.
We process personal information in accordance with the General Data Protection Regulation (GDPR), the Irish Data Protection Act 2018 and other applicable data protection legislation.
2. Who We Are
The data controller responsible for your personal information is:
Decashel Ltd trading as Masita Sportswear Ireland
Unit 27, Kells Business Park
Cavan Road
Kells, Co. Meath
Ireland
Website: www.masita.ie
Email: sales@masita.ie
If you have any questions about this Privacy Policy or how we handle your personal information, please contact us using the details above.
3. Personal Information We Collect
We may collect the following information when you interact with our business:
Personal and contact information
- Your name.
- Billing and delivery addresses.
- Email address.
- Telephone number.
Order and transaction information
- Products purchased and order history.
- Clothing sizes, garment personalisation details and other information required to fulfil your order.
- Payment status, transaction references and refund information.
- Delivery details and tracking information.
Customer account information
If you create an account on our website, we may process information associated with that account, including your contact details, order history and account preferences.
Communications
We may retain information you provide when contacting us by email, telephone, website forms or other communication channels.
Website and technical information
When you visit our website, we may collect information such as your IP address, browser type, device information, website activity and cookie preferences.
Marketing preferences
If you subscribe to our marketing communications, we may record your email address, subscription status and marketing preferences.
We do not require customers to provide information beyond what is reasonably necessary for the relevant purpose.
4. How We Use Your Personal Information
We use personal information for the following purposes:
| Purpose | Lawful basis |
|---|---|
| Processing and fulfilling orders | Performance of a contract |
| Arranging delivery of purchased products | Performance of a contract |
| Responding to customer enquiries about orders | Performance of a contract or legitimate interests, as applicable |
| Processing payments and refunds | Performance of a contract |
| Maintaining financial and tax records | Compliance with legal obligations |
| Managing customer accounts | Performance of a contract |
| Preventing fraud and protecting our website | Legitimate interests or compliance with legal obligations, as applicable |
| Sending promotional emails | Consent or another lawful basis where the applicable direct marketing rules permit it |
| Improving our website and services | Legitimate interests or consent, depending on the processing involved |
Where we rely on legitimate interests, these may include operating our business efficiently, responding to enquiries, protecting our systems, preventing fraud and improving customer service. We consider these interests alongside the rights and freedoms of individuals.
Where we rely on consent, you may withdraw that consent at any time.
5. Processing and Delivering Your Orders
When you place an order with Masita Sportswear Ireland, we use your personal information to process your purchase, prepare your products and arrange delivery.
We may use your name, delivery address, email address, telephone number and relevant delivery instructions for this purpose.
We share the information necessary to deliver your order with our delivery partners, including:
- DPD
- An Post
Our delivery partners may use this information to arrange delivery, provide tracking updates, contact you about your delivery and resolve delivery-related issues.
The lawful basis for processing the information necessary to fulfil and deliver your order is Article 6(1)(b) GDPR, as the processing is necessary for the performance of our contract with you.
We only share information reasonably necessary for the delivery of your order.
Our delivery partners may process personal information in accordance with their own applicable privacy policies and data protection obligations.
We do not provide your personal information to delivery partners for their independent marketing purposes.
6. Shopify and Our Online Store
Our online store is hosted using Shopify, an ecommerce platform that enables us to sell products and manage customer orders.
Shopify processes personal information in connection with the operation of our online store. This may include customer contact details, order information, account information, payment-related information and technical information.
We use Shopify to support activities such as:
- Managing our online store.
- Processing and managing customer orders.
- Maintaining customer accounts and order records.
- Supporting payment and checkout processes.
- Managing customer communications.
- Operating our email marketing activities.
Shopify may use service providers and infrastructure located in different countries.
For further information about Shopify's handling of personal information, please see its privacy policy:
https://www.shopify.com/legal/
7. Payments
When you make a purchase through our website, your payment is processed through the payment services available at checkout.
Payment providers may process information necessary to authorise payments, prevent fraud, process refunds and comply with applicable financial regulations.
Masita does not intentionally store complete customer credit or debit card numbers or card security codes on its own servers.
Payment information is handled by the relevant payment provider in accordance with its applicable privacy and security arrangements.
8. Email Marketing
We use Shopify Email to send promotional communications about our products, special offers, new collections and other relevant business updates.
We send marketing emails where you have provided valid consent or where another lawful basis is available and the applicable electronic marketing requirements are satisfied.
Where we rely on the existing-customer marketing exception, we will only do so where the relevant legal conditions are met, including the requirements relating to similar products and the opportunity to opt out.
You can unsubscribe from our marketing emails at any time by:
- Clicking the unsubscribe link included in our marketing emails.
- Contacting us at sales@masita.ie.
We will respect your marketing preferences and stop sending marketing communications when you unsubscribe or otherwise validly object.
Unsubscribing from marketing emails will not prevent us from sending necessary communications about orders you have placed.
9. Cookies and Website Tracking
Our website uses cookies and similar technologies to support its operation and improve the customer experience.
Cookies are small files stored on your device when you visit a website.
We may use the following categories of cookies:
Strictly necessary cookies
These support essential website functions, including shopping baskets, checkout, account access and security.
Analytics cookies
Where enabled, these help us understand how visitors use our website and identify opportunities to improve it.
Marketing and advertising cookies
Where enabled, these may help us measure advertising performance and provide more relevant advertising.
We will seek consent before using cookies or similar technologies where consent is required by applicable law.
You can manage your cookie preferences through the privacy or cookie controls available on our website.
You may also manage cookies through your browser settings, although disabling certain cookies may affect website functionality.
Further information about the cookies used by our website should be provided in our cookie notice or cookie preferences interface.
10. Sharing Your Personal Information
We may share personal information with trusted third parties where necessary to operate our business, fulfil orders or comply with legal requirements.
These may include:
- Shopify and providers supporting our online store.
- Payment processing providers.
- DPD, An Post and other delivery providers used to fulfil orders.
- IT, hosting and website support providers.
- Professional advisers, including accountants and legal advisers.
- Public authorities where disclosure is required by law.
We only share personal information where there is an appropriate lawful basis.
Where a service provider processes personal information on our behalf, we put in place appropriate contractual arrangements where required by GDPR.
We do not sell customer personal information to third parties for their independent marketing purposes.
11. International Transfers
Some of the service providers we use, including Shopify and its service providers, may process or store personal information outside the European Economic Area (EEA).
Where personal information is transferred outside the EEA, we will ensure that the transfer complies with applicable data protection legislation.
Depending on the destination and circumstances, appropriate safeguards may include an adequacy decision issued by the European Commission or approved contractual protections, such as Standard Contractual Clauses.
You may contact us at sales@masita.ie to request further information about relevant international transfers and safeguards.
12. How Long We Keep Your Information
We retain personal information only for as long as necessary for the purposes for which it was collected, including fulfilling orders, providing customer service, meeting legal obligations and resolving disputes.
The appropriate retention period depends on the type of information and the reason it is held.
For example:
- Order and financial records may be retained for periods required by tax, accounting and other applicable laws.
- Customer account information may be retained while an account remains active and for an appropriate period afterwards.
- Delivery information may be retained where necessary to resolve delivery issues, returns or disputes.
- Marketing information may be retained while you remain subscribed, subject to appropriate review and deletion practices.
- Information relating to legal claims may be retained where necessary to establish, exercise or defend those claims.
When personal information is no longer required, we will securely delete or anonymise it, unless continued retention is required or permitted by law.
13. How We Protect Your Information
We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
These measures may include access controls, secure systems, staff procedures and appropriate security arrangements with our service providers.
Access to personal information is limited to individuals who require it for legitimate business purposes.
Although we take reasonable steps to protect personal information, no method of electronic storage or transmission can be guaranteed to be completely secure.
14. Your Data Protection Rights
Under GDPR, you have certain rights in relation to your personal information.
Subject to applicable conditions and exemptions, these include:
Right of access
You may request a copy of the personal information we hold about you.
Right to rectification
You may request that inaccurate or incomplete personal information be corrected.
Right to erasure
You may request the deletion of your personal information in circumstances where this right applies.
Right to restriction
You may request that we restrict the processing of your personal information in certain circumstances.
Right to data portability
Where applicable, you may request to receive your personal information in a structured, commonly used and machine-readable format.
Right to object
You may object to certain processing activities, including processing based on legitimate interests.
You have the right to object at any time to the processing of your personal information for direct marketing purposes.
Right to withdraw consent
Where we rely on consent, you may withdraw it at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.
You may exercise your rights by contacting sales@masita.ie.
We will respond to requests within the timeframes required by GDPR. Requests are generally handled free of charge, although exceptions may apply in circumstances permitted by law.
We may request additional information where reasonably necessary to verify your identity before responding to a request.
15. Children's Privacy
Our website sells sportswear products that may be purchased for children.
We do not knowingly collect personal information directly from children for marketing purposes without an appropriate lawful basis.
Where parents, guardians or authorised club representatives provide information about children for the purpose of purchasing or personalising sportswear, we use that information for the relevant order and associated customer service purposes.
We take particular care when processing children's personal information and seek to limit the information collected to what is necessary.
If you believe that a child has provided personal information to us inappropriately, please contact sales@masita.ie.
16. Third-Party Websites
Our website may contain links to websites operated by third parties.
We are not responsible for the privacy practices of those websites.
We recommend reviewing the privacy policies of third-party websites before providing personal information to them.
17. Complaints
If you have concerns about how we handle your personal information, please contact us at sales@masita.ie.
We will endeavour to investigate and address your concerns.
You also have the right to lodge a complaint with the Irish Data Protection Commission.
Website: https://www.dataprotection.ie
18. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our business operations, legal requirements or data protection practices.
The latest version will be published on our website with an updated revision date.
Where required by law, we will provide additional notice of significant changes.
19. Contact Us
For any questions about this Privacy Policy, requests concerning your personal information or enquiries about our data protection practices, please contact:
Decashel Ltd trading as Masita Sportswear Ireland
Unit 27, Kells Business Park
Cavan Road
Kells, Co. Meath
Ireland
Email: sales@masita.ie
Website: www.masita.ie